Twitter’s Iconic Blue Bird Logo Auctioned: You Won’t Believe How Much It Sold For!
In a remarkable event that has captivated tech enthusiasts and collectors alike, Twitter’s iconic blue bird logo, affectionately known as ‘Larry,’ has been sold at auction for a staggering $34,375. This monumental sign, measuring an impressive 12 feet by 9 feet and weighing 560 pounds, once adorned the company’s headquarters in San Francisco, symbolizing the social media giant’s brand identity from 2012 until its rebranding in 2023.
The auction, conducted by RR Auction, attracted significant attention due to the logo’s historical significance. ‘Larry’ was more than just a logo; it represented an era when Twitter emerged as a dominant force in social media, influencing global communication and culture. The bird’s design was inspired by basketball legend Larry Bird, adding a layer of intrigue to its backstory.
Elon Musk’s acquisition of Twitter in 2022 marked the beginning of transformative changes, culminating in the platform’s rebranding to ‘X’ in 2023. This shift led to the removal of the blue bird logo from the company’s headquarters, making way for new branding elements. The auctioning of ‘Larry’ signifies the end of an era and offers a tangible piece of tech history to the winning bidder.
The identity of the buyer remains undisclosed, but the acquisition has sparked conversations about the value of corporate memorabilia and the lengths collectors will go to own a piece of digital history. The sale also included other notable tech artifacts, such as an Apple-1 computer that fetched $375,000 and a first-generation iPhone sold for $87,514, highlighting the growing market for vintage technology items.
As Twitter continues its evolution under the ‘X’ brand, the legacy of the blue bird logo endures, reminding us of the platform’s journey and its impact on the digital landscape. The auction not only reflects the logo’s sentimental value but also underscores the cultural significance of symbols in the tech industry.

